Strategic Communications Planning: For Effective Public Relations and Marketing
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Book Overview
No Synopsis Available.
Format:Paperback
Language:English
ISBN:0757512089
ISBN13:9780757512087
Release Date:August 2004
Publisher:Kendall Hunt Publishing
Length:342 Pages
Weight:1.60 lbs.
Dimensions:8.8" x 0.8" x 7.0"
Customer Reviews
3 ratings
Excellent, easy-to-read resource for all PR practitioners
Published by Thriftbooks.com User , 15 years ago
Anyone who truly wants to understand public relations strategy should definitely read this book. Yes, it's a textbook, but it's easy to read and provides a wealth of great information. I used it in college, and continue to consult it in my job now.
WONDERFUL
Published by Thriftbooks.com User , 18 years ago
THE TEXT PROVIDED THROUGHTOUT THE BOOK IS HELPING ME TO ENHANCE MY ABILITY IN THE COMMUNCATIONS ARENA. ALSO I LOVE THE SIDE BARS THROUGHOUT THE BOOK.
A must-have for all strategic planners
Published by Thriftbooks.com User , 22 years ago
I actually took a class from Laurie Wilson, her insights as a strategic thinker are superb. All public relations professionals should use her pattern to stratetic planning.
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