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Paperback Strategic Planning: A Practical Guide for Competitive Success Book

ISBN: 1780525206

ISBN13: 9781780525204

Strategic Planning: A Practical Guide for Competitive Success

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Format: Paperback

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Book Overview

An exceptional treatise on strategic planning for single-business companies that is at once academically rigorous and uncommonly practical, this book embodies the Association for Strategic Planning's Think-Plan-Act rubric. It emphasises the pervasive role of strategic thinking in strategic planning, including searching for better strategies, business models, and opportunities. This includes monitoring changes in the external environment: the firm's...

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