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Hardcover New Product Development in the Global Economy Book
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ISBN: 0230001998

ISBN13: 9780230001992

New Product Development in the Global Economy

by , ,
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New product development is not just about creating successful new products. This book presents a blend of cases, original survey research and theory to show the principles used by successful firms in developing new products and pruning those that hold the company back.

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Format: Hardcover

Condition: New

$109.99
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Business Business & Investing Economics

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