Strategic Marketing
The text examines the concepts and processes for gaining competitive advantage in the market place. It has been updated and revised to include new material and expanded treatment of topics such as... This description may be from another edition of this product.
Format:Hardcover
Language:English
ISBN:0070275432
ISBN13:9780070275430
Release Date:July 1999
Publisher:McGraw-Hill Companies
Length:752 Pages
Weight:3.20 lbs.
Dimensions:1.3" x 8.1" x 9.4"
Customer Reviews
2 ratings
Happy consumer
Published by Thriftbooks.com User , 15 years ago
This seller was very professional and shipped to me immediately, no problems. The book was in excellent shape as he stated.
With emphasis on "Strategic"
Published by Thriftbooks.com User , 16 years ago
This book is not an easy read, but it is very comprehensive and well done. I like the inclusion of the case studies, which can be easily updated. The work can be used at both the undergraduate and graduate level. There is also an up-to-date assessment of the importance of marketing on a global basis. In a word, this is a work that is truly "strategic" in its treatment of the subject.
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