Strategic Marketing
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Book Overview
Strategic Marketing 9/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The book is designed around the... This description may be from another edition of this product.
Format:Hardcover
Language:English
ISBN:0078028906
ISBN13:9780078028908
Release Date:June 2012
Publisher:McGraw-Hill Education
Length:672 Pages
Weight:3.15 lbs.
Dimensions:1.1" x 8.1" x 10.1"
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