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Business & Investing Books > Small Business & Entrepreneurship Books
Paperback Strategic Marketing Planning Book
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ISBN: 1856176177

ISBN13: 9781856176170

Strategic Marketing Planning

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Format: Paperback

Condition: New

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Book Overview

Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process.

Leading authors in this sector, Gilligan and Wilson offer current thinking in marketing and consider the changes it has undergone over the past few years. Updated information in...

Related Subjects

Business Business & Finance Business & Investing Economics Management Management & Leadership Marketing Marketing & Sales

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