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Paperback Strategic Marketing Management - The Framework, 10th Edition Book
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ISBN: 1936572591

ISBN13: 9781936572595

Strategic Marketing Management - The Framework, 10th Edition

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Format: Paperback

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Book Overview

Strategic Marketing Management: The Framework delineates the fundamentals of marketing strategy, offers a systematic approach to marketing management, and presents a value-based framework for developing viable market offerings. The theory presented stems from the view of marketing as a value-creation process that is central to any business enterprise. In addition to theory, this book offers a set of practical tools that enable managers to apply...

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Business Business & Investing Economics

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