Strategic Marketing Management: Planning, Implementation and Control
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Book Overview
This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: * Where are we now? - Strategic and marketing analysis
* Where do we want to be? - Strategic direction and strategy formulation
* How might we get there? - Strategic choice
* Which way is best? - Strategic evaluation
* How can...
Format:Paperback
Language:English
ISBN:0750659386
ISBN13:9780750659383
Release Date:November 2004
Publisher:Routledge
Length:867 Pages
Weight:4.85 lbs.
Dimensions:1.7" x 8.3" x 11.1"
Customer Reviews
1 rating
Very good for academic studies
Published by Thriftbooks.com User , 15 years ago
This book is recommended for acadmic studies, due to its multi-aspect perspectives. It offers wide understanding of marketing and business strategic thinking. Offers good value for money. Hillel Avihai (Ph.D.)
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