Strategic Marketing Management Cases W/Excel Spreadsheets

Name: Market orientation, target market &amp; strategies
Item: Strategic Marketing Management Cases w/Excel Spreadsheets
Rating: 4
Author: Thriftbooks.com User

by Charles W. Lamb Jr.

Presenting a collection of approximately 45 cases, this casebook focuses on decision-making, and addresses the challenges facing marketing managers. It is organized to reflect the priorities of a... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0072514825

ISBN13:9780072514827

Release Date:September 2001

Publisher:Irwin/McGraw-Hill

Length:696 Pages

Weight:2.75 lbs.

Dimensions:1.0" x 8.0" x 10.0"

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Economics Marketing Marketing & Sales

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Market orientation, target market & strategies

Published by Thriftbooks.com User , 18 years ago

This casebook has a decision-making focus and addresses the challenges facing marketing managers today by reflecting priorities of a marketing manager: market orientation, growth strategies and target market strategies.

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