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Business & Investing Books > Marketing & Sales Books
Paperback Strategic Marketing Management Cases (The Irwin/Mcgraw-Hill Series in Marketing) Book
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ISBN: 0072429461

ISBN13: 9780072429466

Strategic Marketing Management Cases (The Irwin Series in Marketing)

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Format: Paperback

Condition: Good

$21.89
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Book Overview

Focusing on the major decision-making challenges facing marketing managers in the late 1990s, this text's cases include a broad range of companies. It reflects marketing management priorities: market... This description may be from another edition of this product.

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Business Business & Finance Business & Investing Economics Management & Leadership Marketing Marketing & Sales

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Market orientation, target market & strategies

Published by Thriftbooks.com User , 19 years ago
This casebook has a decision-making focus and addresses the challenges facing marketing managers today by reflecting priorities of a marketing manager: market orientation, growth strategies and target market strategies.
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