Strategic Marketing for Success in Retailing
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Book Overview
Very little of marketing theory and knowledge has made its way into retailing practice, but its value in making profitable and effective retailing decisions is unquestioned. Samli, drawing upon three decades of experience and recognition as an expert in marketing research, offers retailing professionals and those who aspire to retailing careers a foundation for understanding what marketing theory is and how it can be linked successfully and profitably...
Format:Paperback
Language:English
ISBN:1567201865
ISBN13:9781567201864
Release Date:September 1998
Publisher:ABC-CLIO, LLC
Length:416 Pages
Weight:0.55 lbs.
Dimensions:9.0" x 6.5" x 9.6"
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