Strategic Marketing for Libraries: A Handbook

by Elizabeth J. Wood and Victoria L. Young

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Strategic Marketing for Libraries is a straightforward discussion of the full range of marketing concepts and tools applied to various types of libraries including public, special, and academic. Wood does an excellent job of explaining complicated marketing concepts and providing real-life examples. RQ

This handbook on planning and marketing is recommended as a guide for library managers in academic, public, and special libraries,...

Format:Hardcover

Language:English

ISBN:0313244057

ISBN13:9780313244056

Release Date:February 1988

Publisher:Libraries Unlimited

Length:229 Pages

Weight:1.11 lbs.

Dimensions:0.6" x 6.1" x 9.2"

Related Subjects

Business Business & Finance Business & Investing Economics Education & Reference Humanities Language Arts Library & Information Science Library Management Marketing

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Strategic Marketing for Libraries: A Handbook

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