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Paperback Strategic Marketing Decision-Making Within Japanese and South Korean Companies Book
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ISBN: 1843344696

ISBN13: 9781843344698

Strategic Marketing Decision-Making Within Japanese and South Korean Companies

by , , , et al.
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This book acts as a bridge between marketing and strategic management, as it is written from a strategic marketing perspective. It provides students and practising managers with an appreciation and an understanding of how managers in Japanese and South Korean companies formulate and implement strategic marketing decisions, how they embrace the organizational learning concept, and how they formulate working relationships with staff in partner organizations...

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Format: Paperback

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