Strategic Marketing Communications: New Ways to Build and Integrate Communications

by P.R. Smith, Alan Pulford, Chris Berry

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This textbook follows the advanced level syllabus in Marketing Communications for the CIM syllabus. Approaching the subject of marketing from an international perspective, Strategic Marketing Communications features case studies, model documents and checklists.

Format:Paperback

Language:English

ISBN:0749429186

ISBN13:9780749429188

Release Date:August 1999

Publisher:Kogan Page

Length:300 Pages

Weight:0.85 lbs.

Dimensions:0.9" x 6.0" x 9.2"

Related Subjects

Business Business & Finance Business & Investing Economics Marketing Marketing & Sales

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Strategic Marketing Communications: New Ways to Build and Integrate Communications

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