Strategic Market Relationships: From Strategy to Implementation

by Bill Donaldson and Tom O'Toole

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Strategic Market Relationships, 2nd Edition develops the reader's understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource. It takes a managerial perspective to the study of relationships, from strategy to implementation. The first edition was the first text that comprehensively addressed relationships as a strategic issue, and considering relationships as strategic and as a basis...

Format:Paperback

Language:English

ISBN:0470028807

ISBN13:9780470028803

Release Date:May 2007

Publisher:Wiley

Length:288 Pages

Weight:1.20 lbs.

Dimensions:0.6" x 7.4" x 9.2"

Related Subjects

Business Business & Investing Economics

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Strategic Market Relationships: From Strategy to Implementation

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