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Paperback Strategic Market Management Book

ISBN: 0471484261

ISBN13: 9780471484264

Strategic Market Management

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Format: Paperback

Condition: Very Good

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Book Overview

"Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike." -- Robert L. Joss, Dean of the Graduate School of Business, Stanford University The Leading Authority -- Now Revised Completely revised and updated, David Aaker's authoritative book approaches strategy development from an external perspective driven by a structured...

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