Strategic Management: Text and Cases

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Six chapters and thirty-nine cases cover the essentials of strategic management. Over 50% of the cases in this Second Edition are new, representing different industries and company sizes, including manufacturing, mining, service, and finance. Incorporates a clinical-diagnostic framework for the SWOT (strengths, weaknesses, opportunities, threats) method of case analysis. Each chapter contains citations (updated for this edition) drawn from financial...

Format:Hardcover

Language:English

ISBN:0471618918

ISBN13:9780471618911

Release Date:March 1989

Publisher:Wiley

Length:860 Pages

Related Subjects

Business Business & Investing Economics

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Strategic Management: Text and Cases

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