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Business & Investing Books > Management & Leadership Books
Hardcover Strategic Management: Text and Cases Book
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ISBN: 0471880590

ISBN13: 9780471880592

Strategic Management: Text and Cases

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Assuming a background in management, marketing, finance, accounting and economics, it introduces the reader to the basics of strategic management focusing on three approaches: text, cases and practical insights from the real world. Six concise chapters cover the strategic management process organized around a conceptual model presented in the first chapter. Cases cover strategic management problems in a broad range of industries and focus on various...

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Format: Hardcover

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Related Subjects

Business Business & Investing Economics Management & Leadership Systems & Planning

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