Strategic Management of E-Business
E-business is changing fast, along with the thinking behind it, and as yet there is no agreement on what should be taught on an e-business course and how. This revised and updated edition of a successful MBA-level text takes a strategic management perspective of e-business, although it also touches on related areas such as Internet marketing and IS. Stephen Chen focuses on the strategic implications of e-business and examines the strategies employed...
Format:Paperback
Language:English
ISBN:0470870737
ISBN13:9780470870730
Release Date:November 2004
Publisher:Wiley
Length:384 Pages
Weight:1.56 lbs.
Dimensions:0.9" x 7.4" x 9.2"
Customer Reviews
1 rating
Great book to understand e-business strategy
Published by Thriftbooks.com User , 21 years ago
This book is an excellent source to understand the e-business context and how strategy is fundamental to its success. For me this book has been very useful as an e-business consultant.Unfortunately it covers british examples only. It would be very helpful if it has an international edition.
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