Strategic Management of E-Business

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Strategic Management of e-Business presents the established models of strategic management and their sustainability to the e-commerce environment. The text discusses the strategic management of e-Business. Both "back-office" systems and e-commerce systems are described and analysed. Since management models have changed as a consequence of greater technology, increased Internet usage to build closer links with suppliers and customers, there is increased...

Format:Paperback

Language:English

ISBN:0470802928

ISBN13:9780470802922

Release Date:February 2004

Publisher:Wiley

Length:384 Pages

Related Subjects

Business Business & Investing Economics

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Strategic Management of E-Business

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