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Paperback Strategic Management in Construction Book
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ISBN: 0632049995

ISBN13: 9780632049998

Strategic Management in Construction

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Format: Paperback

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Book Overview

This book reviews the general theory of strategy, relates it to the particular circumstances of the construction industry, and shows how it can be applied in practice. It brings together ideas from economics, marketing, management, business and politics to develop strategic management for both contractors' firms and the associated professions.

Substantial changes have occurred in the industry since the book was first published in 1991. This Second...

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