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Paperback Strategic Management for Tourism, Hospitality and Events Book

ISBN: 1138345946

ISBN13: 9781138345942

Strategic Management for Tourism, Hospitality and Events

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Book Overview

Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a tourism, hospitality and events context and brings theory to life by integrating a host of industry-based case studies and examples throughout.

Among the new features and topics included in this third edition are:

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