Strategic Management: An Integrated Approach

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Hill and Jones have written an excellent book on strategic management. The key element, the importance of exploiting Distinctive Competencies based on Efficiency ,Quality, Innovation, and Customer Satisfaction in order to achieve Competetive Advantage, is demonstrated througout his book in his concise and to the point cases, which are all recent experiences of well known players. Its final case study is a practical and powerful way to ensure that his concepts are understood

This huge text is divided about half and half between the strategic management teaching material and the case studies that allow analysis and application of the material. The extensive and detailed case studies contain a wealth of material I felt could be quite useful outside the class. For example, in researching the case study on Eli Lilly I felt that I had learned a great deal which would give me an extreme advantage over other applicants for a position with that company, a local employer in my field. Being knowledgeable regarding a company's industry, competitors, the relevant macroeconomic forces affecting them, and specific issues facing them, etc gives an interviewee a distinct edge. The studies themselves, while raising questions, also contain a LOT of information in and of themselves that is valuable. I felt that the teaching part of the material was well-written and detailed. For the interested reader, it could easily serve as a self-teaching aid. For the student who has the benefit of a teacher lecturing along with the book, even the compulsory student will learn valuable concepts. All the tools necessary to benefit from the opportunities represented by the case studies are provided in the text.

Hill and Jones have written an excellent book on strategic management. The key element, the importance of exploiting Distinctive Competencies based on Efficiency ,Quality, Innovation, and Customer Satisfaction in order to achieve Competetive Advantage, is demonstrated througout his book in his concise and to the point cases, which are all recent experiences of well known players. Its final case study is a practical and powerful way to ensure that his concepts are understood. Carlos A. De Izcue. Business Consultant. Lima Peru