Strategic Issues Management: Organizations and Public Policy Challenges
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Book Overview
Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization′s "house" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. Palenchar offer practical, actionable guidance that readers can apply to organizations from large Fortune 500 companies to nongovernmental organizations and start-up high tech companies.
Format:Paperback
Language:English
ISBN:1412952115
ISBN13:9781412952118
Release Date:September 2008
Publisher:Sage Publications, Inc
Length:424 Pages
Weight:1.28 lbs.
Dimensions:0.9" x 6.0" x 8.8"
Related Subjects
Business Business & Finance Business & Investing Communication Communication & Journalism Communication & Media Studies Communications Economics Education & Reference Language Arts Management Management & Leadership Marketing & Sales Politics & Government Popular Economics Public Relations Reference Systems & Planning Textbooks Words, Language & GrammarCustomer Reviews
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