Strategic Intent
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Book Overview
In this McKinsey Award-winning article, first published in May 1989, Gary Hamel and C.K. Prahalad explain that Western companies have wasted too much time and energy replicating the cost and quality advantages their global competitors already experience. Canon and other world-class competitors have taken a different approach to strategy: one of strategic intent. They begin with a goal that exceeds the company's present grasp and existing resources:...
Format:Paperback
Language:English
ISBN:142213654X
ISBN13:9781422136546
Release Date:June 2010
Publisher:Harvard Business Review Press
Length:112 Pages
Weight:0.20 lbs.
Dimensions:0.4" x 4.2" x 6.3"
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