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Hardcover Strategic Integrated Marketing Communication: Theory and Practice Book
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ISBN: 0750679808

ISBN13: 9780750679800

Strategic Integrated Marketing Communication: Theory and Practice

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Format: Hardcover

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Book Overview

This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme. Throughout, attention is... This description may be from another edition of this product.

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Business Business & Investing Economics

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