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Paperback Strategic Innovation Management. Joe Tidd, John Bessant Book
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ISBN: 1118457234

ISBN13: 9781118457238

Strategic Innovation Management. Joe Tidd, John Bessant

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Format: Paperback

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Book Overview

This first edition of Strategic Innovation Management is an exciting new addition to the established bestselling texts Managing Innovation and Innovation and Entrepreneurship written by Joe Tidd and John Bessant . Aimed at students taking courses in business studies and management, as well as non-specialist courses in other disciplines, this book provides a practical and accessible evidence-based approach to managing innovation in a wide range of...

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Business Business & Investing Economics

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