Strategic Foresight: A New Look at Scenarios
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Scenario planning is the principles, methods, and techniques for looking forward into the future and trying to anticipate and influence what is to come next. This book provides students and line managers in organizations with the means to create better scenarios and to use them to create winning business strategies. The purpose is to shed new light on scenarios and scenario-like thinking in organizations for managers at every level within a company...
Format:Hardcover
Language:English
ISBN:0230611729
ISBN13:9780230611726
Release Date:July 2009
Publisher:Palgrave MacMillan
Length:209 Pages
Weight:1.05 lbs.
Dimensions:0.8" x 6.2" x 9.1"
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