Strategic Database Marketing
Shows marketers and business managers how to take advantage of the opportunities technologies have made available to them. This book explains what the database is and how it can empower marketers; the... This description may be from another edition of this product.
Format:Hardcover
Language:English
ISBN:0844232327
ISBN13:9780844232324
Release Date:July 1998
Publisher:McGraw-Hill Companies
Length:262 Pages
Weight:1.65 lbs.
Dimensions:1.0" x 7.5" x 9.6"
Related Subjects
Accounting Accounting & Finance Administration & Medicine Economics Advertising Business Business & Investing Business & Management E-Commerce Economics Industries & Professions Management & Leadership Marketing Marketing & Sales Multilevel Practice Management & Reimbursement Web MarketingCustomer Reviews
2 ratings
Great entry level book
Published by Thriftbooks.com User , 18 years ago
This is an excellent book if your are new to database marketing (or have a staff member new to database marketing). It is very easy to read and and explains database marketing in the simplist terms. It is not a book for the advanced database marketer, nor does it cover advanced strategies. Paul Wang is very knowledgeable and I have seen several of his (and Arthur Hughes) presentations through the DMA.
Best "how-to" book for database marketing available !
Published by Thriftbooks.com User , 26 years ago
Jackson and Wang have developed a "Bible" for implementing database marketing. The book helps marketers implement a customer management program at any level of application by applying 3 basic building blocks of skills. Best book i've read on the topic !
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