Strategic Customer Alliances: How to Win, Manage and Develop Key Account Business in the 1990s

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Explores the problems, options and skills necessary to address customer-driven key account management in practical terms. It includes European case studies to illustrate opportunities and pitfalls.

Format:Hardcover

Language:English

ISBN:0273038737

ISBN13:9780273038733

Release Date:January 1992

Publisher:Pitman Publishing

Length:224 Pages

Related Subjects

Business Business & Investing Economics

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Strategic Customer Alliances: How to Win, Manage and Develop Key Account Business in the 1990s

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