Strategic Copywriting: How to Create Effective Advertising
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Book Overview
When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested... This description may be from another edition of this product.
Format:Paperback
Language:English
ISBN:074253068X
ISBN13:9780742530683
Release Date:September 2004
Publisher:Rowman & Littlefield Publishers
Length:256 Pages
Weight:1.25 lbs.
Dimensions:0.5" x 7.3" x 9.1"
Customer Reviews
1 rating
In-Depth focus on advertising
Published by Thriftbooks.com User , 18 years ago
If advertisements are a major focus of your work, this book provides a good introduction to the writing challenges in different advertising media. All copywriters will benefit from reading the chapters on research, developing a creative strategy, and writing headlines & slogans.
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