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Paperback Strategic Communication Research in the Age of AI: Quantitative and Qualitative Methods Book
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ISBN: 1538197871

ISBN13: 9781538197875

Strategic Communication Research in the Age of AI: Quantitative and Qualitative Methods

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This comprehensive integrated research methods guide equips students and researchers to conduct effective studies in the evolving field of strategic communication. The book covers the entire research process, from formulating research questions to analyzing data and presenting findings, with a particular focus on navigating the complexities of AI and social media integration.

While numbers and statistics can be daunting to students,...

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Format: Paperback

Condition: New

$73.67
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