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Hardcover Strategic Communication Research in the Age of AI: Quantitative and Qualitative Methods Book
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ISBN: 1538197863

ISBN13: 9781538197868

Strategic Communication Research in the Age of AI: Quantitative and Qualitative Methods

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This comprehensive integrated research methods guide equips students and researchers to conduct effective studies in the evolving field of strategic communication. The book covers the entire research process, from formulating research questions to analyzing data and presenting findings, with a particular focus on navigating the complexities of AI and social media integration.

While numbers and statistics can be daunting to students,...

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Format: Hardcover

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Business Business & Investing Economics Language Arts Social Science Social Sciences

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