Strategic Communication: Campaign Planning
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Book Overview
Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to medium and long-term business activity and to how organisations deal with issues. This thoroughly revised third edition includes:
Format:Paperback
Language:English
ISBN:1032329734
ISBN13:9781032329734
Release Date:June 2023
Publisher:Routledge
Length:278 Pages
Weight:1.06 lbs.
Dimensions:0.6" x 6.7" x 9.6"
Related Subjects
Business Business & Investing Economics Medical Medical Books Social Science Social SciencesCustomer Reviews
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