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Paperback Strategic Communication: Campaign Planning Book
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ISBN: 1032329734

ISBN13: 9781032329734

Strategic Communication: Campaign Planning

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Format: Paperback

Condition: New

$62.03
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Book Overview

Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to medium and long-term business activity and to how organisations deal with issues.

This thoroughly revised third edition includes:

New international...

Related Subjects

Business Business & Investing Economics Medical Medical Books Social Science Social Sciences

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