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Hardcover Strategic Communication at Work: The Impact Paradigm Book
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ISBN: 1138714593

ISBN13: 9781138714595

Strategic Communication at Work: The Impact Paradigm

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Strategic Communication at Work provides the reader with a practical approach to engaging in all types of communication--one-on-one, small group, and large group--to achieve intended results. The framework presented enables readers to make informed decisions that increase the effectiveness of their communication and enhance their credibility.

Lennard presents the IMPACT Paradigm--Intending, Messaging, Presence, Attending, Connecting, and...

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Format: Hardcover

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Business Business & Investing Economics

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