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Paperback Strategic Brand Management Book
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ISBN: 019956521X

ISBN13: 9780199565214

Strategic Brand Management

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Format: Paperback

Condition: Very Good

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Book Overview

Strategic Brand Management, Second Edition, adopts an innovative socio-cultural perspective that provides students with an understanding of the dynamics of the field and enables them to engage with the issues that lie within. Building on a solid theoretical foundation, the authors also apply theory to examples throughout, helping students to understand the practical applications of brand management. The second edition offers updated coverage of cutting-edge...

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Business Business & Investing Economics

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