Strategic Bio-Intelligence: Economic Ethology, Business Model Generator, and Behavioral Biology in decision making.

"A manifesto of the teachings of two wonderful teachers and consultants who have earned their reputations by making what may seem complicated simple and practical. This book is a fundamental instruction manual I recommend to every leader, communicator, and professional." -RODRIGO RIVEROLL, CEO of Sports World and former CEO of Starbucks, Domino's Pizza and Elektra."Passages that become fascinating due to the discoveries that, little by little, unfold before the eyes and mind of the reader. A document that will be convenient for company executives and leaders to return to time and time again. I congratulate Juan Carlos Ch vez and Carlos Ch vez for creating this magnificent scientific, commercial, and human treatise." -VICTOR M. REQUEJO, Founder of Hipotecaria Nacional and Banco Inmobiliario Mexicano."In this pioneering book, Ch vez and Ch vez help to open -or rather, to redefine and question- the "black box" of decision-making." -ROGER SCHWEIZER, Professor of International Business at the University of Gothenburg, Sweden."In this exciting and revealing book, Juan Carlos Ch vez and Carlos Ch vez demonstrate a deep understanding of the intricacies of the human mind and the decision-making process." -ALEJANDRO TAMAYO, General Director of Republic Cosmetics, the official licensee in Latin America for Disney, Marvel, Star Wars, Pixar, Revlon, Fisher Price, and more."A fundamental guide to discover and learn how the human mind operates and how incredibly useful it is to apply it in the conception of Marketing strategies." -EDDY BREACH, Marketing Director of Avis Mexico.

Discover a collection of systematized ideas with the advances of disciplinary bases such as Ethology, Biophysics, Genetics, Neurophysiology, Psychology, Economics, Finance, and Marketing.

Forceful strategic tools and a privileged vision to ensure a business model's development, permanence, and growth through profitability.

Conceived to promote intelligent decisions, critical thinking, vital information flow, creativity, empathy, causal understanding of biological conditioning, and, above all, to defend the prevalence of Life in all its manifestations.