Strategic Alliances: Formation, Implementation, and Evolution

by Johan Roos, Peter Lorange, Dirk Roos

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Strategic alliances are becoming increasingly important as a long-term response to the move towards globalization of businesses, and to their need to learn and adapt quickly, gain access to new markets, and diffuse new technologies. In this comprehensive informative and practical text the authors delvop: An analysis of over 30 alliances in the US, Japan and Europe. A blueprint for successfully forming and implementing an alliance. Practical case histories...

Format:Paperback

Language:English

ISBN:1557864977

ISBN13:9781557864970

Release Date:December 1993

Publisher:Wiley

Length:304 Pages

Weight:1.10 lbs.

Dimensions:0.8" x 6.0" x 9.2"

Related Subjects

Business Business & Finance Business & Investing Decision-Making & Problem Solving Economics International Management Management & Leadership Textbooks

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Strategic Alliances: Formation, Implementation, and Evolution

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