Strategic Alliances

There are so many literatures about strategic alliance for practitioner and academics. But few book are really useful for us. My message is just BUY IT. This is nothing but Great! You know what? This research was completed in 1995 and 5year has passed ...then still shining and definitely the mile stone of strategic alliance and cooperative strategy field, I believe. They begin with defining the notion of new types of alliances form 90s and make it clear how drastically the competitive situation changed and what the source of competitive advantage is. That's the entrepreneurial role of top managemant and alliance manager. Competitive advantage of alliancing corporation doesn't come from poor analysis of resources, invisible assets or core competence. The point is relationship between partners. And the greatest point of this book is not only pointing out the importance of "relationship management" of alliance but also ...wow that's enough.. Just BUY IT!

This is the best book I know of for understanding how to create and manage a successful strategic alliance. There is so much redundant business literature out there on this subject that it is such a relief to finally have one good source. The great thing about this book was that it forced me to think about how competitive strategy and analysis should be the driver of any well conceived strategic alliance. I cannot think of another book that has so skillfully integrated these two highly related disciplines in such a practical way. If anyone knows of anyother books or articles that these authors have written on this subject can you please let me know via email?