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Hardcover Storytizing Book
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ISBN: 0692598146

ISBN13: 9780692598146

Storytizing

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Format: Hardcover

Condition: Like New

$6.59
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Book Overview

Storytizing explains how leaders can employ sophisticated new tools to better understand how brand messages proliferate and who helps shape them. Pearson shows how firms can identify the customers and trends that shape their brand's story.

Related Subjects

Business Business & Investing Economics

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