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Hardcover What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story Book

ISBN: 0071769714

ISBN13: 9780071769716

What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story

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Format: Hardcover

Condition: Very Good

$16.39
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Book Overview

Build better relationships and Sell More Effectively With a Powerful SALES STORY "Throughout our careers, we have been trained to ask diagnostic questions, deliver value props, and conduct ROI studies. It usually doesn't work; best case, we can argue with the customer about numbers--purely a left brain exercise, which turns buyers off. This book explains a better way." --John Burke, Group Vice President, Oracle Corporation "Forget music, a great story...

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