What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story

by Michael Bosworth and Ben Zoldan

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Build better relationships and Sell More Effectively With a Powerful SALES STORY "Throughout our careers, we have been trained to ask diagnostic questions, deliver value props, and conduct ROI studies. It usually doesn't work; best case, we can argue with the customer about numbers--purely a left brain exercise, which turns buyers off. This book explains a better way." --John Burke, Group Vice President, Oracle Corporation "Forget music, a great story...

Format:Hardcover

Language:English

ISBN:0071769714

ISBN13:9780071769716

Release Date:January 2012

Publisher:McGraw-Hill Companies

Length:256 Pages

Weight:1.16 lbs.

Dimensions:0.9" x 6.3" x 9.0"

Related Subjects

Communication Skills Emotional Intelligence Leadership Development Negotiation Skills Relationship Building Sales Techniques Business Business & Investing Economics

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What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story

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