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Paperback Story Smart: Using the Science of Story to Persuade, Influence, Inspire, and Teach Book

ISBN: 1610698118

ISBN13: 9781610698115

Story Smart: Using the Science of Story to Persuade, Influence, Inspire, and Teach

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Format: Paperback

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Book Overview

This one-of-a-kind book reveals the secrets of a story's power to persuade, inspire, influence, and to teach.

Our brains have been evolutionarily hardwired to think, to make sense, and to understand in simple--but hidden--story terms. You'll discover the Neural Story Net, the Make Sense Mandate, Motive Matching, and the Story Influence Line--and understand how these powerful concepts control listener/reader engagement, attention,...

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