Story or Die: How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life
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Book Overview
A step-by-step guide to using the brain's hardwired need for story to achieve any goal, whether it's successfully pitching a product, saving the planet, or convincing your kids not to text and drive, from the author of Wired for Story. Story isn't just one way to persuade. It's the way. It's built into the architecture of the brain, and has been since early humans gathered around the camp fire, trying...
Format:Paperback
Language:English
ISBN:1984857681
ISBN13:9781984857682
Release Date:March 2021
Publisher:Ten Speed Press
Length:272 Pages
Weight:0.65 lbs.
Dimensions:1.0" x 5.6" x 8.3"
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