The title Story Alchemy isn't a metaphor. It's the real deal. Ideas for stories, the prima materia of the story alchemist, are gifts. They are provocations from the unconscious, lures. The unconscious lies in wait, stalking you with a story aimed directly at your heart. Even when you get an idea from the outside world, it has resonated with something locked away inside your Unconscious. A story has its own ego. It wants to be told. Once the...