Stories of Innovation for the Millennial Generation: The Lynceus Long View
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Book Overview
The potential of storytelling as a research tool for enhancing the understanding of knowledge creation, acquisition and conversion into innovation and innovative business activities is the methodological underpinning of this book's narrative approach. The subtitle comes from Lynceus, one of the Argonauts who accompanied Jason to Colchis in his quest to find the Golden Fleece, who was said to have excellent sight. Among the various interpretations...
Format:Hardcover
Language:English
ISBN:1137350083
ISBN13:9781137350084
Release Date:August 2013
Publisher:Palgrave Pivot
Length:149 Pages
Weight:0.80 lbs.
Dimensions:0.5" x 5.5" x 8.5"
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