Stop Stealing Sheep & Find Out How Type Works

Simply stated, this is a swell little book. Will it serve as a single source for all there is to know about typography? Clearly not, but that sort of expectation is baffling. Is it a quick read? Yes, delightfully so, and this is an important feature of the book. The first chapter states, "typography is not an art for the chosen few, but a powerful tool for anyone who has something to say and needs to say it in print or on a screen." This statement serves as a welcome to all readers who take communication seriously, inside and outside the professional design community. Erik Spiekermann and E. M. Ginger have structured their text with an eye to capturing and holding the interest of such a widely diverse readership. Each chapter includes a general body of text, marginal text, and images and typefaces chosen to illuminate key points. This may sound unimaginatively straightforward, however, the book's strength lies in the length and layout of each chapter: brief yet compelling, spritely in tone, aesthetically pleasing with its subtle shifts in typeface and color. It begs to be read in one sitting ... and read again soon. This urge is due in great part to its compact energy.

The author knows what he is talking about and demonstrates it with they typefaces used in his book. The illustrations are very demonstrative and it never fails to keep the readers attention.

As a graphic art professor, I use this book as an introduction to type for those who have never considered the subject before. It is popular with students for ease of reading and understanding. A must for anyone starting a serious study of type.

entertaining, informative, fun to read and look at, I learned a lot. Was bummed when I finished the book

This book has been in the minds of talented designers everywhere. Typographers have unfortunately always held the view that if you had to ask, you would never know. Well, I didn't, so it was a long, tedious journey. Now I know, forget the trip to type Mecca and save yourself the art directors humiliation, just get this book. All of a sudden Futura Condensed Extra Bold will make sense. Easy