Skip to content
Scan a barcode
Scan
Added to your cart
Paperback How to Make Your Advertising Make Money Book

ISBN: 0134235908

ISBN13: 9780134235905

How to Make Your Advertising Make Money

Select Format

Select Condition ThriftBooks Help Icon

Recommended

Format: Hardcover

Condition: Good*

*Best Available: (ex-library)

$9.99
Almost Gone, Only 1 Left!

You Might Also Enjoy

Tested Advertising Methods (Prentice Hall Business Classics)
Tested Advertising Methods (Prentice Hall Business Classics)
John Caples

from: $11.09

The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells
The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells
Robert W. Bly

from: $3.99

Making Ads Pay
Making Ads Pay
John Caples

from: $7.29

The Ultimate Sales Letter: Attract New Customers. Boost Your Sales
The Ultimate Sales Letter: Attract New Customers. Boost Your Sales
Dan S. Kennedy

from: $4.99

My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
Claude C. Hopkins

from: $5.59

The Lazy Man's Way to Riches: How to Have Everything in the World You Really Want
The Lazy Man's Way to Riches: How to Have Everything in the World You Really Want
Joe Karbo, Robert Marble, Suzanne Edwards, Charles Raymond Bouley

from: $6.89

The Official Get Rich Guide to Information Marketing: Build a Million-Dollar Business in 12 Months
The Official Get Rich Guide to Information Marketing: Build a Million-Dollar Business in 12 Months
Bill Glazer, Dan S. Kennedy, Robert Skrob

from: $5.39

How to Make Millions with Your Ideas: An Entrepreneur's Guide
How to Make Millions with Your Ideas: An Entrepreneur's Guide
Dan S. Kennedy

from: $6.69

Confessions of an Advertising Man
Confessions of an Advertising Man
David Ogilvy

from: $7.89

Book The Business: How To Make BIG MONEY With Your Book Without Even Selling A Single Copy
Book The Business: How To Make BIG MONEY With Your Book Without Even Selling A Single Copy
Adam Witty, Dan S. Kennedy

from: $5.39

Successful Direct Marketing Methods
Successful Direct Marketing Methods
Bob Stone, Ron Jacobs, Ron Jacobs

from: $6.69

How to Sell Anything to Anybody
How to Sell Anything to Anybody
Joe Girard, Stanley H. Brown

from: $5.19

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
Al Ries, Jack Trout

from: $5.59

Commonsense Direct Marketing
Commonsense Direct Marketing
Drayton Bird

from: $10.09

How to Write a Good Advertisement
How to Write a Good Advertisement
Victor O. Schwab

from: $4.29

No B.S. Wealth Attraction for Entrepreneurs (No B.S.)
No B.S. Wealth Attraction for Entrepreneurs (No B.S.)
Dan S. Kennedy

from: $4.89

Selling the Invisible: A Field Guide to Modern Marketing
Selling the Invisible: A Field Guide to Modern Marketing
Harry Beckwith

from: $4.79

On the Art of Writing Copy
On the Art of Writing Copy
Herschell Gordon Lewis

from: $4.79

Words that Sell
Words that Sell
Richard Bayan

from: $4.39

Marketing Secrets of a Mail Order Maverick: Stories & Lessons on the Power of Direct Marketing to Start a Successful Business, Create a Famous Brand N
Marketing Secrets of a Mail Order Maverick: Stories & Lessons on the Power of Direct Marketing to Start a Successful Business, Create a Famous Brand N
Joseph Sugarman, Dick Hafer

from: $23.79

Book Overview

How to Make Your Advertising Make Money by John Caples In this remarkable reference, John Caples, a man who has won countless awards and made millions of dollars for some of the largest companies in the United States, draws upon more than 50 years of experience to show you how to write advertising copy that sells anything and everything... write headlines that command instant attention...save thousands of dollars in expenses each year...and much more...

Customer Reviews

0 customer rating | 0 review

Rated 5 stars
Madison Avenue Maverick Reveals Stunning New Formula!!!

Imagine... a way for your advertising to actually make you money... Sounds like a novel concept to the big agencies who specialize in "creativity" and clamor for awards over more mundane stuff like... sales, profitability, results. John Caples was part of the establishment but his writing shows why he was clearly a cut above. I'm not sure why this book doesn't get as much fanfare as the author's Tested Advertising Methods...

1Report

Rated 5 stars
A classic on advertising and copywriting

This book and Tested Advertising Methods were my first contacts with direct marketing and copywriting and what you have to consider. I consider them both classics. A must at least for every copywriter and also everyone who has to work in this area. In my job I often get suggestion for ads which are funny and creative. But funny doesn't necessarily sell. This book - based on so-called scientific advertising - shows you...

0Report

Rated 4 stars
A bigger and fuller book by Caples

This book is full of proven methods of making cost-effective advertising. A bit outdated but still very valid and central to advertising thinking.Simple to read and well-organized. Examples of chapter names include; "303 words and phrases that sell", "12 ways to find advertising ideas" et cetera.An important reference book to anyone involved with selling in general and copywriting in particular.Other related books include;...

1Report

Rated 5 stars
MUST reading for radio station managers, Sales, Marketing

Recommended in monthly Radio Management Newsletter by Holland Cooke, consultant to News/Talk/Sports AM radio stations.

0Report

Copyright © 2024 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks® and the ThriftBooks® logo are registered trademarks of Thrift Books Global, LLC
GoDaddy Verified and Secured