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Hardcover Stochastic Models of Buying Behavior Book
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ISBN: 0262130394

ISBN13: 9780262130394

Stochastic Models of Buying Behavior

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Format: Hardcover

Condition: Good*

*Best Available: (ex-library, missing dust jacket)

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Book Overview

This is the first book on stochastic models of consumer buying behavior, and indeed one of a relative few books dealing with original contribution to research for marketing management (as opposed to textbooks) published to date. The purpose of the book is to present an integrated treatment of the authors' research on the title subject. Including the 15% or so of material discussing the work of others in the field, and one chapter on statistical methodology,...

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