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Paperback Statistics for Marketing and Consumer Research Book
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ISBN: 1412911222

ISBN13: 9781412911221

Statistics for Marketing and Consumer Research

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Format: Paperback

Condition: Very Good

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Book Overview

Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each methods as well as showing how they are applied. Real data sets and detailed guidance on the use of appropriate software is included along with discussion of:

- Sampling

- Data management an statistical packages

- Hypothesis testing

- Cluster analysis

-...

Related Subjects

Business Business & Investing Economics Math Mathematics Science & Math

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